Some millennial consumer trends in 2018 to bear in mind

Do you wish to understand what the current age bracket of young adults prioritises in terms of their consumerism, today that many ways of our daily living are based on the web?

Perhaps amongst the most significant changes in the last ten years regarding the retail industry, and in the majority of its subfields, is the exponential advancement of online platforms. As recent research projects show that the most downloaded apps on mobile devices are the most popular internet-based shops, the millennial consumer trends indicate that markets are not fundamentally a primarily physical institution today. Of course, an marketplace that is thriving because of this is that of network service providers, as indicated by investments by important figures like Telecom Italia’s US shareholder. In the reality where limitless data and next-day shipping are not only a perk, but something that is expected, firms definitely need to appeal to this demographic to stay pertinent.

Contemplating how most communications currently, from work to relatives to everyday errands, are based online, the very high millennials smartphone ownership statistics do not come as a surprise. With the importance of social networks being not just a distraction, but for many people a way to organise their life, setting up events and staying in touch with the essential groups of people in their lives, some companies such as those added in Wind Telecom’s parent company are even including social media-specific allowances in their data packages, so that their use is not limited.

One field that has notably been influenced by millennials and technology statistics is that of home entertainment. As many media forms are progressively leaving their conventional platforms, such as tv networks and radios, and moving on to online facilities, things like the layout of content and advertising need to follow up. The consumption statistics, incentive of some figures like Vodafone’s Canadian shareholder, show how young adult do not think about appliances like a television as a necessity, instead preferring the versatility of a laptop or smartphone screen: the millennial entertainment trends show content consumption happening on smaller screens, as many watch their favourite show on their phone during their commute to work.

With a generation of millennials growing up with technology, it is anticipated that sectors such as marketing need to conform to the latest digital platforms if they want to be appealing to their emerging target audiences and still be significant in the current market. Even those labelled as generation Z are today growing to be adults and getting in the world of university education or the employment market, therefore a big proportion of the main consumers will soon be digital babies. Content is therefore becoming more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their movie to start again: if an ad is not eye-catching in its first few seconds, it will be skipped.

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